In a unique marketing move, the makers of Lucknow Central have tied up with Twitter India, one of the largest social networking platforms for a special activity with fans.
The activity requires each fan to follow Lucknow Central’s twitter handle following which an automated response is sent to each user.
Each user is then allotted a unique Qaidi number.
The fun does not end here! If the Qaidi number they have received matches that of any character from the film, each fan will be given an exclusive chance to meet the eclectic ensemble cast that is Farhan Akhtar, Diana Penty, Ronit Roy, Deepak Dobriyal, Gippy Grewal, Rajesh Sharma and Inaamulhaq at the meet and greet session.
One of the most anticipated films of the year, Lucknow Central has generated a lot of buzz ever since the #KishenNirdoshHai Campaign went viral across all social media platforms. The trailer also opened to rave reviews crossing over 10 million views across YouTube and Facebook in 4 days.
Produced by Viacom18 Motion Pictures and Emmay Entertainment & Motion Pictures, Lucknow Central stars Farhan Akhtar, Diana Penty, Ronit Roy, Deepak Dobriyal, Gippy Grewal, Rajesh Sharma and Inaamulhaq. Directed by Ranjit Tiwari, the film releases on Sept 15.